MACHANG, 17 December - Congratulations to Dr Mazlina Mamat, Dr Hatinah Abu Bakar, Dr Mariam Setapa, Ms Nur Haslina Ramli, Dr Che Mohd Syaharuddin Che Cob, Dr Tismazammi Mustafa and Dr Julaina Baistaman on the Publication of Research Paper in the Indexed Proceeding ERA titled A Study Examining The Customer Service Experience Using The Partial Least Square (PLS) Approach, with A Particular Focus on Personal Interaction Encounters and Customer Involvement.